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HiQ Cosmetics Facial Serum is Worth the $125 Price Tag

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The Decatur-based skincare line is the brainchild of two chemists

Evan Mah


Would you pay $125 for a beauty product that comes in a bottle the size of a shot glass? I wouldn’t have pegged myself as the type, but after testing the new facial serum from HiQ Cosmetics, I handed over my credit card. The Decatur-based skincare line is the brainchild of chemists Patrick Pickens and Holly Carpenter, who launched HiQ last fall after leaving their respective posts at the CDC and the University of North Georgia (where Carpenter taught chemistry and researched skin proteins). The serum is free of parabens and petrochemicals, blending green tea extract with pure CoQ10, an antioxidant that promotes cell growth and, according to HiQ, helps prevent age-­related damage. After a few days using the serum, which is orange-tinted (the natural color of CoQ10) and smells pleasantly of mandarin, my skin had grown softer. In a month my complexion had become almost radiant—something other masks, exfoliators, and moisturizers had never managed to achieve.

This article originally appeared in Atlanta Magazine's May 2016 issue.

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Water (Aqua), Simmondsia Chinensis (ORGANIC Jojoba) Seed Oil*, Camellia Sinensis (ORGANIC Green Tea) Extract*, Lactobacillus Ferment, Zemea® Propanediol, Niacinamide (Vitamin B3), Cetearyl Olivate, Sorbitan Olivate, Panthenol (Pro-Vitamin B5), Glyceryl Caprylate, Ubiquinone (Coenzyme Q10), Sodium Hyaluronate, Tocopherol, Lysolecithin, Xanthan Gum, Thioctic Acid (alpha-Lipoic Acid), Hydrolyzed Rice Protein, Sclerotium Gum, Pullulan, Citrus Nobilis (Mandarin Orange) Peel Oil, Citrus Tangerina (Tangerine) Peel Oil, Sodium Hydroxide, Sodium Ascorbyl Phosphate

*Certified Organic Ingredient

Water (Aqua), Aloe Barbadensis (ORGANIC) Aloe Vera Leaf Juice*, Zemea® Propanediol, Lactobacillus Ferment, Glycerin, Cucumis Sativus (ORGANIC Cucumber) Fruit Extract*, Camellia Sinensis (ORGANIC Green Tea) Extract*, Beta Glucan, Xanthan Gum, Sodium Hyaluronate, Caffeine, Hydrolyzed Rice Protein, Citric Acid, Potassium Sorbate, Glyceryl Caprylate

*Certified Organic Ingredient